The Ultimate Burger Co. Final Logo Design, I have been playing around with colours to come up with the right colour way for the branding of my burger bar. I have taken inspiration from diners and 70’s style design.

Full City Cafe Branding - I really like the simple branding of this cafe, the brand is consistent and minimal in design but without looking too corporate with I think would create the wrong image and the little use of green here and there really makes elements like the logo stand out.  

Branding and identity for ‘China Poblano’ which is a Chinese restaurant, the branding has been done by Seed Design and is based on culture as the use of Chinese pattern has been referenced a lot through out the design of the packaging and the interior of the restaurant as well as being used in the logo design.  The designs are thoroughly consistent and create and the result is really eye - catching.  

I always love to see what a logo has developed from and the process taken to get to the final outcome.  I really like this set of branding for the cookie shop; The Sweet Shop, I like how the colour scheme has been considered and the colours that represent or relate to a cookie have been chosen this gives a stronger sense of identity for the shop.  The packaging is simple and natural looking and the little details have been thought about, even the stationery is designed to stay perfectly matched with the rest of the branding creating consistency.   

Children’s hospital signage and wayfinding system - A well designed and considered set of branding and identity. The characters aim to attract children to make the hospital visit that bit more friendly and comfortable. The designs are eye-catching and memorable, through the colour and the design.

I have chosen to undertake the ‘MossBank Park rebranding’ brief and have been doing lots of research into zoo branding and identity.  

Here is a nice little piece of zoo branding. 

(Source: behance.net)

Initial logo designs - This is the start of my development for the ‘Giant’ logo design. I using the concept of negative space, inspired by my research as well as the use of tall fonts which protrays the word giant subtly.  I have been experimenting with all different fonts especially bold ones to see what starts to work.  Another concept that has been a focus is that of three people coming together to form one.